Located in the heart of Norwich, The George Hotel, BW Signature Collection offers a warm welcome with its fireplace lobby and international cuisine at No.10 Arlington Bistro. Unwind on the charming terrace or explore nearby Market Place and Norwich Castle while staying connected with WiFi.
Reviews
9.09.0 out of 10
Wonderful
Popular amenities
24/7 front desk
Bar
Laundry facilities
Pet-friendly
Main amenities
Housekeeping (on request)
Restaurants and bar/lounge
Breakfast available
Room service
Meeting rooms
Terrace
24-hour front desk
Reception fireplace
Front desk safe
Laundry service
Luggage storage
Banquet hall
Feel at home
Cots/infant beds (surcharge)
Private bathroom
Cable/satellite TV service
Terrace
Dry cleaning/laundry service
Free self-parking
The current price is €118
€118
includes taxes & fees
13 Feb - 14 Feb
Room options
Available filters for rooms
Showing 11 of 11 rooms
View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Highlights
Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
29 sq m
Sleeps 4
1 Double Bed
View all photos for Suite, 1 King Bed, Non Smoking
Suite, 1 King Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Separate bath and shower
Hairdryer
Electric kettle
32 sq m
Sleeps 2
1 King Bed
View all photos for Family Room, Multiple Beds, Non Smoking
Family Room, Multiple Beds, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Private bathroom
Shower/bath combination
Hairdryer
Electric kettle
Cable channels
29 sq m
Sleeps 3
1 Double Bed and 1 Single Bed
View all photos for Executive Room, 1 Single Bed, Non Smoking
Executive Room, 1 Single Bed, Non Smoking
Highlights
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
32 sq m
Sleeps 1
1 Single Bed
View all photos for Executive Room, 1 Double Bed, Non Smoking
Executive Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
32 sq m
Sleeps 2
1 Double Bed
View all photos for Deluxe Room, 1 Double Bed, Non Smoking
Deluxe Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Private bathroom
Shower/bath combination
Hairdryer
Electric kettle
Cable channels
32 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)
Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)
Highlights
Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Desk
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)
Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)
Highlights
Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Desk
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Single Bed, Non Smoking
Standard Room, 1 Single Bed, Non Smoking
Highlights
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
22 sq m
Sleeps 1
1 Single Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking
Standard Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 2 Single Beds, Non Smoking
When you stay at George Hotel, BW Signature Collection, you'll be a short five-minute drive from Norfolk Broads and University of East Anglia. The bar is a great place to grab a drink, and guests looking for a bite to eat can visit No.10 Arlington Bistro, which serves international cuisine and is open for breakfast, lunch and dinner. Fellow travellers say great things about the helpful staff.
Languages
English
At a glance
Hotel size
43 rooms
Arranged over 2 floors
Arriving/Leaving
Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available
Check-out time is 11 AM
Contactless check-out
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Required at check-in
Credit card, debit card or cash deposit required for incidental charges
Government-issued photo ID may be required
Pets
Pets allowed (dogs and cats only, 2 total)*
Service animals welcome
Specific rooms only, restrictions apply*
Food and water bowls available
Internet
Free WiFi in public areas
Free WiFi in rooms
Parking
Free on-site self-parking
Other information
Smoke-free property
Property amenities
Food and drink
Cooked-to-order breakfast (surcharge) 7 AM–9:30 AM on weekdays and 8 AM–9:30 AM on weekends
Restaurant
Bar/lounge
Room service (limited hours)
Travelling with children
Children's menu
Working away
Meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Facilities
Safe-deposit box at front desk
Terrace
Fireplace in reception
Banquet hall
Georgian architecture
Room amenities
Be entertained
Flat-screen television
Cable TV channels
Home comfort
Heating
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Cot/infant bed (surcharge)
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Private bathroom
Free toiletries
Hairdryer
Towels
Toothbrush and toothpaste (on request)
Toilet paper
Stay connected
Desk
Free WiFi
Phone
Food and drink
Free tea bags/instant coffee
More
Housekeeping (on request)
Special features
Dining
No.10 Arlington Bistro – This bistro specialises in international cuisine and serves breakfast, lunch and dinner. A children's menu is available.
Arlington Bar – This bar serves breakfast, lunch and dinner. Open daily.
Fees & policies
Optional extras
Cooked-to-order breakfast is offered for an extra charge of approximately GBP 13.95 per person
Children & extra beds
Cots/infant beds are available for GBP 10.0 per night
Rollaway beds are available for GBP 20.0 per night
Pets
Service animals exempt from fees
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
This property does not have lifts.
This property accepts credit cards, debit cards and cash.
Also known as
Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
Norwich Best Western
Best Western Norwich
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich
Frequently asked questions
Are pets allowed at George Hotel, BW Signature Collection?
Yes, cats and dogs are welcome, with a limit of 2 total. There's a charge of GBP 10 per pet, per night. Service animals are exempt from fees. Food and water bowls are available.
Is parking offered on site at George Hotel, BW Signature Collection?
Yes, there's free self parking.
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in start time: 2 PM; check-in end time: 5:30 AM. Check-out time is 11 AM. Contactless social distancing and check-out are available.
What is there to do at George Hotel, BW Signature Collection and nearby?
Recommended spots to visit include Norwich Theatre Royal (1 mi) and Market Place (1 mi), along with Norwich Castle (1.1 mi) and Norwich Cathedral (1.4 mi).
Are there restaurants at or near George Hotel, BW Signature Collection?
Yes, No.10 Arlington Bistro offers international cuisine.
What's the area around George Hotel, BW Signature Collection like?
George Hotel, BW Signature Collection is a short 9-minute drive from Norwich (NWI-Norwich Intl.) and 19 minutes' walk from The Forum.
George Hotel, BW Signature Collection Reviews
Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.0/10
Cleanliness
9.4/10
Staff & service
8.8/10
Amenities
8.6/10
Property conditions & facilities
8.6/10
Eco-friendliness
Reviews
10/10 Exceptional
9 February 2025
Lovely hotel , lovely staff, especially the young waiter for our evening meal, very friendly and helpful.
Christopher
Christopher, 2-night trip
Verified Hotels.com guest review
10/10 Exceptional
7 February 2025
Great base for a weekend break
We spent two nights at the George in late January. Check in was smooth and our room was comfortable. Breakfast and the evening meal were both delicious. The restaurant and bar area is welcoming and warm. Staff throughout the hotel were friendly and helpful.
Timothy M
Timothy M, 2-night trip
Verified Hotels.com guest review
10/10 Exceptional
3 February 2025
Mr J
Mr J, 6-night trip
Verified Hotels.com guest review
10/10 Exceptional
3 February 2025
Adrian
Adrian, 1-night business trip
Verified Hotels.com guest review
8/10 Very good
31 January 2025
Clive
Clive, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
28 January 2025
Small can be worthwhile.
Warm welcoming, hotel explained to us. Great staff made us feel welcome. Parking easy and ease of obtaining information.
William
William, 1-night trip
Verified Hotels.com guest review
8/10 Very good
26 January 2025
Friendly staff
We had the suit, and it was lovely. Big bedroom, separate shower and bathtub. Everything was nice and clean. Comfortable bed. Your own air con in the room. Tea and coffee facility. Check in was easy, friendly and very informative.
Majbritt
Majbritt, 1-night trip
Verified Hotels.com guest review
8/10 Very good
21 January 2025
Clive
Clive, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
16 January 2025
Great stay. Just me and my dog.
From start to finish. The service was impeccable. Helen was very helpful.
Very dog friendly hotel. Room was very clean and spacious. Bathroom was fairly big.
Would def recommend and i will be going back at some point.
Marcus
Marcus, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
15 January 2025
gary
gary, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
9 January 2025
Vickie
Vickie, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
9 January 2025
Gavin
Gavin, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
31 December 2024
Lovely cozy comfortable room and really excellent customer service – staff were extremely friendly and accommodating. Will be back.
Cris
Cris, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
29 December 2024
Christopher
Christopher, 3-night family trip
Verified Hotels.com guest review
10/10 Exceptional
21 December 2024
The George is our preferred hotel for our Norwich stays. The staff is excellent; attentive, experienced, pleasant.
Location works very well for us. Close to the city centre, for drinks/dinner with friends and easy/quick route out of Norwich for our drive south.
edward
edward, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
12 December 2024
Comfortable and a great location.
Great location for exploring the city centre with easy access by frequent buses that go into the city. Bus stop is only 2/3 minutes walk from the hotel. Really good sleep as it's quiet and comfortable. Parking at the hotel is easy.
Max
Max, 2-night family trip
Verified Hotels.com guest review
10/10 Exceptional
5 December 2024
Zygimantas
Zygimantas, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
28 November 2024
Sallyann
Sallyann, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
26 November 2024
Great little hotel
Great stay lovely room ,friendly staff ..would definitely come back
Avril
Avril, 1-night family trip
Verified Hotels.com guest review
10/10 Exceptional
15 November 2024
Jamie
Jamie, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
12 November 2024
Lynn
Lynn, 2-night trip
Verified Hotels.com guest review
10/10 Exceptional
11 November 2024
Nice room but noisy due to people moving around on floor above, loose flooring I suppose.