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The Herald by LuxUrban

2.5 star property
Hotel with bar/lounge, near 5th Avenue

Choose dates to view prices

Photo gallery for The Herald by LuxUrban

City view from property
Exterior
In-room safe, desk, laptop workspace, iron/ironing board
Terrace/patio
Lobby sitting area
In the heart of Manhattan, The Herald by LuxUrban offers a vibrant retreat. Savor a drink at the bar, get moving in the gym, or explore iconic landmarks like Bryant Park and Empire State Building nearby. With helpful staff and easy access to public transit guests appreciate this hotel's convenient location.

Reviews

8.0 out of 10
Very good

Popular amenities

  • Bar
  • Connecting rooms available
  • Gym
  • 24/7 front desk
  • Air conditioning
  • Free WiFi

Main amenities (11)

  • Daily housekeeping
  • Fitness centre
  • Bar/lounge
  • Limo/town car service
  • 24-hour front desk
  • Air conditioning
  • Front desk safe
  • Vending machine
  • Multilingual staff
  • Luggage storage
  • Porter/bellhop

Feel at home (6)

  • Connecting/adjoining rooms available
  • Private bathroom
  • Television
  • Daily housekeeping
  • Lift
  • Free toiletries
The current price is €174
includes taxes & fees
26 May - 27 May

Room options

Available filters for rooms
Showing 9 of 9 rooms

View all photos for 1 King Bed Deluxe Suite with Parade View

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Deluxe Suite with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Sofa bed - twin
Separate bedroom
  • City view
  • 24 sq m
  • Sleeps 3
  • 1 King Bed and 1 Single Sofa Bed

View all photos for 2 Double Beds Deluxe Room with Balcony

In-room safe, desk, laptop workspace, iron/ironing board

2 Double Beds Deluxe Room with Balcony

Highlights

Patio
Separate sitting area
Air conditioning
Heating
Connecting rooms available
Smart TV
Renovated in 2018
Shower/bath combination
  • 23 sq m
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Suite with Parade View

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Suite with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Sofa bed - twin
Separate bedroom
  • City view
  • 24 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for 2 Double Beds Deluxe Room with Parade View

In-room safe, desk, laptop workspace, iron/ironing board

2 Double Beds Deluxe Room with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Smart TV
Renovated in 2018
Shower/bath combination
Private bathroom
Digital channels
  • City view
  • 23 sq m
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Standard Mobility Accessible Room

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Standard Mobility Accessible Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Shower/bath combination
Private bathroom
  • 23 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for 1 King Bed Standard Room

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Standard Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Shower/bath combination
Private bathroom
  • 21 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for 2 Double Beds with Parade View

In-room safe, desk, laptop workspace, iron/ironing board

2 Double Beds with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Smart TV
Renovated in 2018
Shower/bath combination
Private bathroom
Digital channels
  • City view
  • 23 sq m
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Deluxe Room

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Deluxe Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Shower/bath combination
Private bathroom
  • 21 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for 1 King Bed Deluxe Mobility Accessible Room

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Deluxe Mobility Accessible Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Shower/bath combination
Private bathroom
  • 23 sq m
  • Sleeps 2
  • 1 King Bed

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includes taxes & fees
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About the area

Map
71 W 35th St, New York, NY, 10001

What's nearby

  • Empire State Building - 5 min walk - 0.4 km
  • Broadway - 7 min walk - 0.6 km
  • Times Square - 8 min walk - 0.7 km
  • Madison Square Garden - 9 min walk - 0.8 km
  • Grand Central Terminal - 14 min walk - 1.2 km

Getting around

  • Teterboro, NJ (TEB) - 18 min drive
  • LaGuardia Airport (LGA) - 29 min drive
  • Newark Liberty Intl. Airport (EWR) - 32 min drive
  • John F. Kennedy International Airport (JFK) - 48 min drive
  • Newburgh, NY (SWF-Stewart Intl.) - 88 min drive
  • New York W 32nd St. Station - 4 min walk
  • Penn Station - 10 min walk
  • Grand Central - 42 St. Station - 11 min walk
  • 34 St. Station (Herald Square) - 1 min walk
  • 42 St. - Bryant Pk. Station - 4 min walk
  • 34 St. - Penn Station (Fashion Av.) - 5 min walk

Restaurants

  • ‪Shake Shack - ‬2 min walk
  • Monarch Rooftop
  • ‪Wafels & Dinges Cabana - ‬1 min walk
  • ‪Keens Steakhouse - ‬2 min walk
  • ‪Burger King - ‬2 min walk

About this property

The Herald by LuxUrban

You'll be in a fantastic location at The Herald by LuxUrban, only a five-minute walk from 5th Avenue and Empire State Building. You can visit the fitness centre for a workout or unwind with a drink at the bar/lounge. Also, Macy's and Broadway are within a short 10-minute walk. Fellow travellers like that it's only a short walk to public transportation: 34 St. Station (Herald Square) is steps away and 42 St. - Bryant Pk. Station is 4 minutes.

Languages

English, Spanish

At a glance

DONE

Hotel size

    • 166 rooms
    • Arranged over 17 floors
DONE

Arriving/Leaving

    • Check-in start time: 3:00 PM; check-in end time: anytime
    • Early check-in subject to availability
    • Minimum check-in age – 21
    • Check-out time is 11:00 AM
    • Late check-out subject to availability
DONE

Special check-in instructions

    • Front desk staff will greet guests on arrival at the property
DONE

Required at check-in

    • Credit card required for incidental charges
    • Government-issued photo ID may be required
    • Minimum check-in age is 21
DONE

Children

    • No cots (infant beds)
DONE

Pets

    • Pets not allowed
WIFI

Internet

    • Free WiFi in public areas
    • Free Wi-Fi in rooms (speed: 25+ Mbps)
LOCAL_PARKING

Parking

    • On-site garage
DONE

Other information

    • Designated smoking areas

Property amenities

Food and drink

  • Bar/lounge

Services

  • 24-hour front desk
  • Limo or town car service
  • Luggage storage
  • Multilingual staff
  • Porter/bellhop

Facilities

  • Built in 1990
  • Safe-deposit box at front desk
  • Fitness centre
  • Double-glazed windows
  • At least 80% of lighting from LEDs

Accessibility

  • Braille/raised signage
  • Lift
  • Lift door width (centimetres): 173
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible fitness centre
  • Well-lit path to entrance
  • Step-free path to entrance
  • Thin carpet in room

Room amenities

Be entertained

  • 32-inch Smart TV
  • Digital TV channels

Home comfort

  • Air conditioning and heating
  • Iron/ironing board (on request)

Sleep well

  • Bed sheets provided

Freshen up

  • Private bathroom
  • Shower/bath combination
  • Free toiletries
  • Hairdryer (on request)
  • Towels
  • Toilet paper

Stay connected

  • Desk
  • Complimentary wireless Internet access (speed of 25+ Mbps)
  • Phone
  • Desk chair
  • Electrical adapters/chargers

More

  • Daily housekeeping
  • In-room safe
  • Connecting/adjoining rooms available
  • Energy-saving switches
  • LED light bulbs
  • Recycling

Special features

Dining

MONARVH – On-site cocktail bar.

Fees & policies

Refundable deposits

  • Deposit: USD 150 per accommodation, per stay

Optional extras

  • Early check-in can be arranged for an extra charge (subject to availability)
  • Late check-out can be arranged for an extra charge (subject to availability)

Policies

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
The property has connecting/adjoining rooms. These are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
Noise-free guestrooms cannot be guaranteed.
This property accepts credit cards. Cash is not accepted.
Credit cards accepted: Visa, Mastercard, Discover

Also known as

SoBeNY Herald Square Hotel
The Herald by LuxUrban Hotel
The Herald by LuxUrban New York
The Herald Hotel Powered by LuxUrban
The Herald by LuxUrban Hotel New York
The Herald by LuxUrban Trademark Collection by Wyndham

Frequently asked questions

Does The Herald by LuxUrban offer free cancellation for a full refund?

Yes, The Herald by LuxUrban does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in, depending on the property's cancellation policy. Just make sure that you check this property's cancellation policy for the exact terms and conditions.

Are pets allowed at The Herald by LuxUrban?

Sorry, pets aren't allowed.

What are the check-in and check-out times at The Herald by LuxUrban?

Check-in start time: 3:00 PM; check-in end time: anytime. There's a charge for early check-in (subject to availability). Check-out time is 11:00 AM. Late check-out is available for a charge (subject to availability).

Is there an on-site casino at The Herald by LuxUrban?

No, this hotel doesn't have a casino, but Resorts World Casino (21-min drive) is nearby.

What is there to do at The Herald by LuxUrban and nearby?

Maintain your daily exercise routine at the gym.

What's the area around The Herald by LuxUrban like?

The Herald by LuxUrban is in Manhattan, a short 1-minute walk from 34 St. Station (Herald Square) and 3 minutes' walk from 5th Avenue. Travellers say that the area is walkable and good for shopping.

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The Herald by LuxUrban Reviews

Reviews

8.0

Very good

8.0/10

Cleanliness

7.8/10

Staff & service

7.4/10

Amenities

7.4/10

Property conditions & facilities

7.4/10

Eco-friendliness

Popular mentions

Room
Location
Service staff
Bed
View
Bathroom
Subway
Refrigerator
Cities
Elevator

What guests liked

  • The property's location offers easy access to many fantastic places to eat nearby. (3 reviews)
From real guest reviews summarized by AI.

Reviews

10/10 Exceptional

It was a really good hotel, near a lot of sites
Andrea Aguilar, 5-night trip

6/10 Good

The only good thing this hotel is the location.
Nayana, 3-night trip

8/10 Very good

Short stay May 2025

The welcome we received from Johnny and his colleague was amazing best we have had in USA. The room was generous to NYC standard and the location is fabulous. The wifi did not work for the entire stay (nor did the TV) no ability to make a cuppa but a great little fridge. We would definitely stay again and compared to other same range hotels I stayed on this trip in NYC it was good value. Both the men whom helped with the luggage were great. G
jane, 2-night trip

8/10 Very good

Amazingly Convenient Location

Perfect location. Subway stations at each corner. Great service - Fast Elevator (IYKYK) - Helpful Staff Only complaint…couldn’t find a working phone number to call them in advance.
James A, 3-night trip

8/10 Very good

Convenient, clean and comfortable.

Great location/ kind and helpful staff- nice rooms, but old rug and sofa, needs a little updating but more importantly- clean beds and bathroom- and a small gym; those are my top preferences and this hotel had that. Not super quiet- but it is close to 34th street and that is a lively/touristy area. I loved the ease of getting around and to work. Not great for working in the room if you are big on remote working and zoom meetings. That said, I would stay here again.👍
3-night trip

10/10 Exceptional

The Herald Review

The staff at the Hotel are excellent in the customer service space. Based on some of the Hotel Challenges they manage the process exceptionally well.
4-night trip

10/10 Exceptional

Staff are very helpful and accommodating.
Sharla, 2-night trip

10/10 Exceptional

Great experience, staff was nice and attentive to our needs.
Theresa, 3-night trip

4/10 Fair

Hostel experience at luxury price

Sterile hallways, bare bones offerings, no towel, no pillow
2-night trip

10/10 Exceptional

Amazing service very centric
Jorge, 3-night trip

10/10 Exceptional

The location was great, we could walk to a lot of the places we want to go and there was a subway station right outsided The staff was very kind and understanding and made our stay wonderful. I would stay here again when we come to NY.
Roberta, 1-night trip

6/10 Good

Decent

They gave us a different room because they overbooked the hotel. But that was ok cuz it was a bigger room. The room only had one towel and one soap. Although the bed and bathroom were clean the walls and sofa definitely weren’t. The price was definitely high for the facilities, but it’s good in a pinch.
1-night trip

10/10 Exceptional

Nice size room .
luz, 2-night trip

10/10 Exceptional

Staff was generous and helpful. Room was simple and sufficient. Was close to everything we needed to get to. Would absolutely stay here again.
Christopher, 2-night trip

8/10 Very good

It worked well for us visiting NYC
Susan E, 4-night trip

8/10 Very good

Would recommend property to friends and would definitely book again. Jon who checked us in was very welcoming and accommodating. Thanks for a wonderful stay.
Tresheal, 3-night trip

6/10 Good

Great area - Average stay

It was in a great location & our interactions with the staff were friendly, but it could use some upgrades. We only spent one night, but there were some major cosmetic issues, some strange stains on the headboard & the TV didn't work at all.
1-night trip

10/10 Exceptional

Great place to stay in NYC. Clean rooms, comfy beds, friendly staff. Would stay here again
Margery, 1-night trip

6/10 Good

Good place to sleep ,clean & confortable !! No Luxury, but near everywhere in Manhattan and transportation to others places.
Eduardo, 1-night trip

6/10 Good

This hotel was perfect for a one night stay when the only time we were in the hotel was to sleep. I would'nt take an extended trip here.
Sara, 1-night trip

10/10 Exceptional

Adriana was great, the wntire team was. Amazing location and really nice people
leandro, 5-night trip

8/10 Very good

Great central location. Clean and tidy with friendly staff
Sally, 2-night trip

10/10 Exceptional

the Property was very Convenient so close to macys and Empire state building which was an added bonus we had great views.
Cathy, 4-night trip

10/10 Exceptional

Best location

The best thing about the hotel is its location, literally next to the station to take any of the yellow or orange lines. It is close to the main stations such as Penn Station and Grand Central. It is not a luxurious hotel, but it is comfortable and very well located. The lobby staff is very friendly and helpful.
CLARIBEL, 5-night trip

10/10 Exceptional

Excellent location. Our room had everything we needed. The staff were so kind and they housekeep everyday. Also we had a nice view from our room and the place is just few minutes walk from Time Square and train stations…
Leishla, 4-night trip