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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with restaurant, near Norwich Theatre Royal

Choose dates to view prices

Located in the heart of Norwich, The George Hotel, BW Signature Collection offers a warm welcome with its fireplace lobby and international cuisine at No.10 Arlington Bistro. Unwind on the charming terrace or explore nearby Market Place and Norwich Castle while staying connected with WiFi.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Bar
  • Laundry facilities

Main amenities (12)

  • Housekeeping (on request)
  • Restaurants and bar/lounge
  • Breakfast available
  • Room service
  • Meeting rooms
  • Terrace
  • 24-hour front desk
  • Reception fireplace
  • Front desk safe
  • Laundry service
  • Luggage storage
  • Banquet hall

Feel at home (6)

  • Cots/infant beds (surcharge)
  • Private bathroom
  • Cable/satellite TV service
  • Terrace
  • Dry cleaning/laundry service
  • Free self-parking
The current price is €102
includes taxes & fees
26 Apr - 27 Apr

Room options

Available filters for rooms
Showing 23 of 23 rooms

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

9.2 out of 10
Wonderful
(23 reviews)
  • 22 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(26 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(11 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

Desk, iron/ironing board, cots/infant beds, rollaway beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

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  • Parking available
  • Free Wi-Fi
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9.2 out of 10, Wonderful, 1,006 reviews
The price is €155
includes taxes & fees
4 May - 5 May
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About the area

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • Norwich Theatre Royal - 17 min walk - 1.5 km
  • Market Place - 19 min walk - 1.6 km
  • Norwich Castle - 20 min walk - 1.7 km
  • Carrow Road Stadium - 4 min drive - 2.3 km
  • Norwich Cathedral - 6 min drive - 3.3 km

Getting around

  • Norwich (NWI-Norwich Intl.) - 9 min drive
  • Norwich Station - 10 min drive
  • Wymondham Station - 12 min drive
  • Brundall Station - 12 min drive

Restaurants

  • ‪Hop Rocket - ‬8 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Champion - ‬12 min walk
  • ‪William & Florence - ‬10 min walk
  • ‪The York - ‬7 min walk

About this property

George Hotel, BW Signature Collection

At George Hotel, BW Signature Collection, you'll be a short five-minute drive from University of East Anglia and Norwich Theatre Royal. The bar is a great place to grab a drink, and guests looking for a bite to eat can visit No.10 Arlington Bistro, which serves international cuisine and is open for breakfast, lunch and dinner. This Georgian hotel is also a short five-minute drive from Market Place and Norwich Castle. Fellow travellers say great things about the helpful staff.

At a glance

DONE

Hotel size

    • 43 rooms
    • Arranged over 2 floors
DONE

Arriving/Leaving

    • Check-in start time: 2 PM; check-in end time: 5:30 AM
    • Contactless check-in and check-out are available
    • Check-out time is 11 AM
    • Contactless check-out
DONE

Special check-in instructions

    • Front desk staff will greet guests on arrival at the property
    • Information provided by the property may be translated using automated translation tools
DONE

Required at check-in

    • Credit card, debit card or cash deposit required for incidental charges
    • Government-issued photo ID may be required
DONE

Pets

    • Pets allowed (dogs and cats only, 2 total)*
    • Service animals welcome
    • Specific rooms only, restrictions apply*
    • Food and water bowls available
WIFI

Internet

    • Free WiFi in public areas
    • Free WiFi in rooms
LOCAL_PARKING

Parking

    • Free on-site self-parking
DONE

Other information

    • Smoke-free property

Property amenities

Food and drink

  • Cooked-to-order breakfast (surcharge) 7 AM–9:30 AM on weekdays and 8 AM–9:30 AM on weekends
  • Restaurant
  • Bar/lounge
  • Room service (limited hours)

Travelling with children

  • Children's menu

Working away

  • Meeting rooms

Services

  • 24-hour front desk
  • Dry cleaning/laundry services
  • Luggage storage

Facilities

  • Safe-deposit box at front desk
  • Terrace
  • Fireplace in reception
  • Banquet hall
  • Georgian architecture

Room amenities

Be entertained

  • Flat-screen television
  • Cable TV channels

Home comfort

  • Heating
  • Electric kettle
  • Iron/ironing board (on request)

Sleep well

  • Alarm clock
  • Cot/infant bed (surcharge)
  • Rollaway/extra bed (surcharge)
  • Bed sheets provided

Freshen up

  • Private bathroom
  • Free toiletries
  • Hairdryer
  • Towels
  • Toothbrush and toothpaste (on request)
  • Toilet paper

Stay connected

  • Desk
  • Free WiFi
  • Phone

Food and drink

  • Free tea bags/instant coffee

More

  • Housekeeping on request

Special features

Dining

No.10 Arlington Bistro – This bistro specialises in international cuisine and serves breakfast, lunch and dinner. A children's menu is available.
Arlington Bar – This bar serves breakfast, lunch and dinner. Open daily.

Awards and affiliations

Eco-certified property
This property participates in REST – a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

Fees & policies

Optional extras

  • Cooked-to-order breakfast is offered for an extra charge of approximately GBP 13.95 per person

Children & extra beds

  • Cots/infant beds are available for GBP 10.0 per night
  • Rollaway beds are available for GBP 20.0 per night

Pets

  • Service animals exempt from fees
  • Pets are allowed for an extra charge of GBP 10 per pet, per night

Policies

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
This property does not have lifts.
Guests can rest easy knowing that there's a fire extinguisher on-site.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
Norwich Best Western
Best Western Norwich
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Are pets allowed at George Hotel, BW Signature Collection?

Yes, cats and dogs are welcome, with a limit of 2 total. There's a charge of GBP 10 per pet, per night. Service animals are exempt from fees. Food and water bowls are available. Some restrictions may apply, so please contact the property for more details.

Is parking offered on site at George Hotel, BW Signature Collection?

Yes, there's free self parking.

What are the check-in and check-out times at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; check-in end time: 5:30 AM. Check-out time is 11 AM. Contactless social distancing and check-out are available.

What is there to do at George Hotel, BW Signature Collection and nearby?

Recommended spots to visit include Norwich Theatre Royal (1 mi) and Market Place (1 mi), along with Norwich Castle (1.1 mi) and Norwich Cathedral (1.4 mi).

Are there restaurants at or near George Hotel, BW Signature Collection?

Yes, No.10 Arlington Bistro offers international cuisine.

What's the area around George Hotel, BW Signature Collection like?

George Hotel, BW Signature Collection is in Golden Triangle, a short 9-minute drive from Norwich (NWI-Norwich Intl.) and 19 minutes' walk from The Forum.

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Reviews

George Hotel, BW Signature Collection Reviews

9.0

Wonderful

9.2

Cleanliness

8.6

Location

9.4

Staff & service

8.6

Property conditions & facilities

Guest review summary

What guests liked

  • Breakfast was consistently described as excellent, with many guests praising the quality, presentation, and generous portions. (35 reviews)
  • The restaurant served excellent food with generous portions and good quality produce. (12 reviews)
  • Parking was easy and free, with some staff even going out of their way to help guests park. (7 reviews)
AI Sparkle IconFrom real guest reviews summarized by AI.

Popular mentions

Service staff
Room
Food
Breakfast
Restaurant
Location
Bathroom
Bed
Walking
Bar

Reviews

Verified

10/10 Exceptional

Excellent staff clean rooms, great breakfast in a nice part of town
Iain, 3-night trip
Verified

10/10 Exceptional

Excellent stay. Second time in this hotel and just as we remembered - good value friendly staff and very nice food
Alun, 3-night trip
Verified

10/10 Exceptional

The room was clean and with a lovely decor. Great complimentary tea and coffee and hot chocolate
Viviana, 1-night trip
Verified

10/10 Exceptional

clean room, friendly staff!
Emil, 3-night trip
Verified

8/10 Very good

Good breakfast but evening meals are expensive
Scott, 1-night trip
Verified

10/10 Exceptional

The George Hotel was excellent. It is conveniently situated a short distance from the centre of Norwich. The staff were always cheerful and efficient. We had a ground floor annexe room which was ideal for our dog.
Stephen, 2-night trip
Verified

8/10 Very good

Had everything we needed
Ricky, 1-night trip
Verified

10/10 Exceptional

The staff was very welcoming.
Mary B, 1-night trip
Verified

8/10 Very good

Lovely clean room and excellent breakfast
Stephen, 1-night trip
Verified

10/10 Exceptional

Warm, welcoming , efficient group of staff. Hotel quiet , spacious room and well located for visiting Norwich.
Debbie, 2-night trip
Verified

6/10 Good

Adequate room, parking fine, area nice
Karly, 1-night trip
Verified

10/10 Exceptional

Room was fine and the food was great
Mathew, 1-night trip
Verified

10/10 Exceptional

Great stay as always.
Simon, 2-night trip
Verified

10/10 Exceptional

Very cozy room and lovely, helpful staff.
Hamish, 2-night trip
Verified

10/10 Exceptional

Another great stay, the staff here really make this hotel… Wonderful service and super friendly
Andrew, 1-night trip
Verified

8/10 Very good

Room was very clean, the lady on reception was lovely, as was the housekeeping lady.
Ju, 2-night trip
Verified

8/10 Very good

Hotel location good for getting into town. Staff friendly and helpful.
Jane, 3-night trip
Verified

8/10 Very good

Room clean, Food and staff excellent. Didn't sleep too well due to noisy heating.
Duncan, 1-night trip
Verified

10/10 Exceptional

Lovely hotel and near to city centre. Had a great time and will stay again.
Julie, 4-night trip
Verified

10/10 Exceptional

Cosy room comfortable beds. Staff amazing food at breakfast and evening meal excellent generous portions quality produce.
Anthony, 1-night trip
Verified

10/10 Exceptional

Located in an attractive inner suburb about 15-20 mins walk from the city centre. Buses run quite frequently along Newmarket Road nearby. My room had both bath and shower, always with hot water. Room heating was about right. The room looked over the car park but my window had both a blind and a thick curtain. Full English breakfast was very filling. Communal areas were pleasant.
Christopher, 2-night trip
Verified

10/10 Exceptional

Thanks for a very pleasant one night stay with great breakfast menu served by friendly staff.
Liam, 1-night trip
Verified

10/10 Exceptional

Excellent hotel for visiting Norwich itself and UEA. Walkable to city centre and short car trip to UEA. Fab staff Hannah, Helen and Puthi were brilliant and I felt safe as an individual travelling on my own. Parking great free and easy. Room great and light and tea and coffee provided. Happily recommend and stay again
Isabelle, 2-night trip
Verified

10/10 Exceptional

Great little spot near the center of Norwich, and a lovely little sleepy spot for quality rest and relaxation when on holiday.
James, 3-night trip
Verified

8/10 Very good

Good stay, great food

Good stay with a great restaurant, food was on point!
Jamie, 1-night trip